Ruom Collective
A MULTIMEDIA COLLECTIVE BASED IN ASIA
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NIKE

Commissioned work in Bangkok, Thailand for NIKE

Client: NIKE · Director: Darkle · Video: Nicolas Axelrod & George Lg · Starring: May Worada Elstow, Ugo Li & Pinpinat Meensuk

"I wonder if it's ever struck you how curious a thing it is that most of the things we experience we regard as things that happen to us, which we ourselves do not originate. You very often feel a hill is lifting you up as you walk up it. The ground seems to heave beneath your feet and up you go. And you get this strange feeling of lightness and effortlessness. The distinction between what we do and what happens to us is obliterated."