Ruom Collective
WWF Thailand, Kui Buri - Prachuab Puata


In October 2018, WWF UK asked Nicolas Axelrod, Thomas Cristofoletti and Denise Hruby to travel to India to document the “Ramganga Mitras” program, a project aimed at cleaning up and preserve the Ramganga river.

WWF’s first step to clean up the Ramganga was to make each stakeholder understand that, while they might currently be part the problem, they could be part of the solution.

With the Ramganga Mitras—the friends of the Ramganga—WWF started a movement that links people up and down society. Businessmen, farmers, officials, scientists and environmentalist are now tied together by one common cause: Contributing their part in making the river clean and pure. It’s the first line of the Ramganga Mitras’ pledge.

Date: 2018 · Country: Thailand · Photos: Thomas Cristofoletti · Video: Nicolas Axelrod · Text: Marta Kasztelan · Client: WWF Magazine

In February 2018, WWF Magazine asked Nicolas Axelrod, Thomas Cristofoletti and Marta Kasztelan to travel to Kui Buri National Park in the south of Thailand to document ‘Human Elephant Conflict’ and WWF’s work to improve the co-existence of humans and elephants.

Ten years ago, there were around 150 elephants at Kui Buri. Today there are approximately 237. But this place hasn’t always been a safe haven for elephants. Prior to the park’s creation, villagers and elephants were at odds, with many conflicts turning tragic, even deadly. In the late 1970s, settlers migrated from all corners of Thailand to the area, establishing the village of Ruom Thai and cultivating pineapple where elephants had once roamed unimpeded. With fields of the juicy fruit encroaching on what had been their territory, the animals began raiding farmlands, destroying crops, and leaving villagers furious.

Turning wild elephants into an asset for locals is at the heart of protection efforts for the park. Since 2006, park authorities—with support from WWF—have provided tourism-related training to some 100 households, that have incurred financial losses from elephants.

Today, 90 tour guides and 50 drivers from in and around Ruom Thai, the village nestled in the park’s hilly arms, work at the park on a part-time basis. Some families, have also begun offering homestays to tourists thirsty for an authentic Thai experience. And while most families still depend on farming as their main source of income, the stints at the park help balance checkbooks when global rubber or pineapple prices dip or elephants wonder in to their farmland.